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EXPLORE ALL PRODUCTS

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
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Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

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CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

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Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

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Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

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People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

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Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

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Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace

API Limits

Credit System

API calls in Zoho CRM are associated with credits. The credits are deducted from your credit count, based on the type of the API call that you make. Credit deduction is based upon the intensiveness of the performance, and the memory usage of the operations involved in the API calls.

Each API call made will result in a reduction of 1 credit. However, for some APIs, credit reduction would be different. For example, for a "Convert Lead API", 5 credits will be reduced for a single API call. Refer to the table below for more details.

Maximum credit limit in a 24-hour window for various editions of Zoho CRM

EditionAllowed CreditsMaximum Credits
Free Edition5000 credits5000 credits
Standard/Starter Edition50,000 credits + (Number of User licenses x 250) + Add-on credits100,000 credits
Professional50,000 credits + (Number of User licenses x 500) + Add-on credits3,000,000 credits
Enterprise/Zoho One50,000 credits + (Number of User licenses x 1000) + Add-on credits5,000,000 credits
Ultimate/CRM Plus50,000 credits + (Number of User licenses x 2000) + Add-on creditsUnlimited

Here is a calculator to know the available credit limits based on your edition and the number of users.

With the purchase of 100 users for Enterprise/ZohoOne edition, the available API Credits are 115,000

 

 

Note:

  • For example, in the Standard edition, if there are 10 user licenses in an organization, the available credits will be 52,500 (i.e, 50,000 + (10 x 250)). However, the maximum limit for this edition will still be 100,000 credits irrespective of the number of user licenses.
  • For all editions, factors such as concurrency and sub-concurrency are placed to protect the service from overload. This will impact the total number of API calls we process in the 24-hour rolling window.
  • Once your API credit usage consumes 50% or above of the daily available credit limit(credits excluding additional paid credits), the remaining credits (including add-on credits) will be present in the header X-API-CREDITS-REMAINING in the API response.

The credit deduction for some of the API operations are listed below.

API CallNumber of Credits Deducted
Get Users/Roles/Profiles1
Get list of Modules1
Get Field Meta Data1
Get Module Meta Data1
Composite request1
Get Records through a COQL query
  • LIMIT between 1-200 - 1 API credit
  • LIMIT between 201-1000 - 2 API credits
  • LIMIT between 1001-2000 - 3 API credits
Get IDs of deleted records2
Get records with cvid parameter3
Convert Lead5
Download Mail Merge5
Add/Remove Tags to Multiple records1 credit for every 50 records
Insert/Update/Upsert1 credit for every 10 records
Transfer Users of a User Type1 credit for every 10 users
Delete User from the Portal1 credit for every 100 users
Send Mail20
Mass Change Owner50
Bulk Read Initialize50
Record Count in a Module50
Mass Delete using CVID50
Associate Users with Territory50
Disassociate Users from Territory50
Mass Delete using "ids"1 credit for every 100 records
Mass Convert Leads200
Bulk Write Initialize500
Add Territories50 credits per territory(max 500 credits, 10 territories per API call)
Update Territories50 credits per territory(max 500 credits, 10 territories per API call)
Delete Territories50 credits per territory(max 500 credits, 10 territories per API call)
Transfer and Delete Territories50 credits per territory(max 500 credits, 10 territories per API call)
Transfer Records and Delete User500
All other APIs1

Note

  • You can Insert/Update/Upsert a maximum of 100 records per API call, and Add/Remove Tags from a maximum of 500 records per API call. Therefore, the maximum number of credits that the system deducts for these API calls is 10.
  • The API call limit has a rolling 24-hour window, from the start of the call.

How Integration Tasks Consume API Credits?

The integration tasks used in our Deluge functions are a set of wrappers for each service's API to execute certain actions provisioned in the Deluge editor. You can call an integration task of a service by calling its name.
Example:
zoho.crm.createRecord(“Leads”, <Map>); invokes the Zoho CRM's Create Records API in the background.
However, there was no way of identifying such API calls made to CRM through these integration tasks from Deluge functions written across Zoho Apps. A provision to identify the origin of these calls can help restrict the unwanted API calls.
To address these aspects and to keep our API servers checked against such hidden consumption, we have decided to include the integration tasks made through Deluge functions as part of the API credit consumption. For example, if you use the zoho.crm.searchRecords() integration task, it will consume the same number of credits as that of the Search Records API.
The Credits by Application/Functions section on the API Dashboard will give you the details of the number of credits the integration tasks, functions, and applications have consumed in a certain period.

Increase API Credits

If your organization requires more API credits than the allowed limit for your edition, the super-admin of your org can increase the credit limit from the API Dashboard. The extra credits will be billed monthly as a pay-as-you-go model, where you will only pay for the credits you have consumed in that billing period. Refer to the Increase API Credits page for more details.

Concurrency limits for various editions of Zoho CRM

In addition to the above credit system, Zoho CRM also uses a Concurrency system, to calculate API Limits based on the number of concurrent calls made per org per app in Zoho CRM. These concurrency limits specify the maximum number of API calls that can be simultaneously active at a given point of time per org per app.

Since the API limits are based on the number of simultaneous active calls, there are no time-based API call restrictions in Zoho CRM. You can make any number of API calls in a minute, provided the number of concurrent calls are within the specified limits.

EditionConcurrency Limits for an Org/App
Free5
Standard/Starter10
Professional15
Enterprise/Zoho One20
Ultimate/CRM Plus25

Sub-concurrency limits for various editions

Besides concurrency limits, Zoho CRM also applies sub-concurrency to limit the number of concurrent calls for the following APIs:

  • Get Records with cvid or sort_by parameters
  • Convert Lead
  • Insert, Update, or Upsert records (when the record count is greater than 10)
  • Send Mail
  • Search records API invoked from a function
  • Query API
  • Composite API
The sub-concurrency limit for the above APIs is 10 for all the CRM editions. For example, you can either make ten concurrent Convert Lead API calls or a combination of 10 concurrent requests of any of the above APIs.

Therefore, when an API request is sent from an org, two concurrency limits are applied—Concurrency (edition-based) and Sub-concurrency (request-based).

For example, consider that a Convert Lead API call is sent from an org in the Professional edition. The concurrency limit the org is left with is 14 (out of 15), and the sub-concurrency limit for the Convert Lead request is 9 (out of 10). These limits are further calculated based on the type of subsequent requests.

Let's say the the Get Module Meta Data API request is sent from the org. Now, the concurrency limit becomes 13 (out of the remaining 14), and the sub-concurrency limit stays the same (9).
Now, in the same org, 15 records are updated through the Update records API. The concurrency limit, now, is 12 (out of the remaining 13), and the sub-concurrency limit for the same is 8 (out of the remaining 9).
After this, only 7 concurrent calls can be made from the org—Convert lead, insert/update (more than 10 records), search records from a function, or query API.

When the sub-concurrency limit for any of the two requests is reached, the system throws the TOO_MANY_REQUESTS error.

You can continue to make other requests from the org as they still fall under the primary concurrency limit.