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Simple CRM for small businesses moving from spreadsheets.

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Build online forms for every business need.

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Live chat app to engage and convert website visitors.

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Appointment scheduling app for consultations with customers.

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Digital signature app for businesses.

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Comprehensive sales map visualization and optimal route planning solution.

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Complete loyalty and affiliate management platform.

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Cloud Contact Center Software for businesses.

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Build online forms for every business need.

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Design surveys to reach and interact with your audience.

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Online website builder with extensive customisation options.

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Website conversion optimization and personalisation platform.

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End-to-end event management software.

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Webinar platform for webcasting online webinars.

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All-in-one marketing automation software.

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Smart landing page builder to increase conversion rates

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Manage all your local business listings on a single platform.

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Live chat app to engage and convert website visitors.

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Digital signature app for businesses.

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Complete loyalty and affiliate management platform.

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Cloud Contact Center Software for businesses.

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Sync, manage, and convert leads across channels seamlessly.

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Online community platform for individuals and businesses to grow their network and brand.

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Unified marketing platform for marketing teams.

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eCommerce platform to manage and market your online store.

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Remote support and unattended remote access software.

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Interactive remote assistance software with augmented reality.

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End-to-end field service management platform for service businesses.

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Live chat app to engage and convert website visitors.

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Voice

Cloud Contact Center Software for businesses.

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The all-in-one toolkit for solopreneurs.

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Appointment scheduling app for consultations with customers.

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Unified platform for customer service and support teams.

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Books

Powerful accounting platform for growing businesses.

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100% Free invoicing solution.

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Expense

Effortless expense reporting platform.

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Powerful stock management and inventory control software.

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End-to-end billing solution for your business.

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Collect payments online with custom branded pages.

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Payroll software with automated tax payments and filing.

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The all-in-one toolkit for solopreneurs.

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Practice management software for accounting firms.

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Digital signature app for businesses.

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eCommerce platform to manage and market your online store.

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All-in-one suite to manage your operations and finances.

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Secure email service for teams of all sizes.

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Online meeting software for all your video conferencing & webinar needs.

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Word processor for focused writing and discussions.

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Sheet

Spreadsheet software for collaborative teams.

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Create, edit, and share slides with a sleek presentation app.

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Notebook

Beautiful home for all your notes.

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Cliq

Stay in touch with teams no matter where you are.

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Connect

Employee experience platform to communicate, engage, and build positive employee relations.

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Bookings

Appointment scheduling app for consultations with customers.

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TeamInbox

Shared inboxes for teams.

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Online file management for teams.

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Sign

Digital signature app for businesses.

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Office Suite

Powerful collaborative work platform for teams.

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Office Integrator

Built in document editors for web apps.

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ZeptoMail

Secure and reliable transactional email sending service.

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Online business calendar to manage events and schedule appointments.

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Learn

Knowledge and learning management platform.

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Cloud Contact Center Software for businesses.

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Collaborative task management for individuals and teams.

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Tables

Work management tool to connect people, processes, and information.

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PDF Editor

Collaborative online PDF editing tool.

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Application suite built to improve team productivity and collaboration.

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People

Organize, automate, and simplify your HR processes.

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Intuitive recruiting platform built to provide hiring solutions.

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Expense

Effortless expense reporting platform.

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Workerly

Manage temporary staffing with an employee scheduling solution.

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Payroll software with automated tax payments and filing.

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Employee scheduling and time tracking app.

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Digital signature app for businesses.

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Comprehensive HR platform for seamless employee experiences.

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Creator

Build custom apps to simplify business processes.

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Directory

Workforce identity and access management solution for cloud businesses.

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OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

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Vault

Online password manager for teams.

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Catalyst

Pro-code platform to build and deploy your apps.

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Toolkit

Complete resource for any admin-related lookup queries.

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Lens

Interactive remote assistance software with augmented reality.

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Assist

Remote support and unattended remote access software.

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QEngine

Test automation software to build, manage, execute, and report testcases.

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Analytics

Modern self-service BI and analytics platform.

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Embedded analytics and white label BI solutions, tailored for your needs.

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DataPrep

AI-powered data preparation service for your data-driven organization.

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Harnessing IoT analytics for real-time operational intelligence.

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Projects

Manage, track, and collaborate on projects with teams.

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Planning and tracking tool for scrum teams.

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BugTracker

Automatic bug tracking software for managing bugs.

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Solo

The all-in-one toolkit for solopreneurs.

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Creator

Build custom apps to simplify business processes.

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Flow

Automate business workflows by creating smart integrations.

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Pro-code platform to build and deploy your apps.

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Office Integrator

Built in document editors for web apps.

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ZeptoMail

Secure and reliable transactional email sending service.

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QEngine

Test automation software to build, manage, execute, and report testcases.

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Tables

Work management tool to connect people, processes, and information.

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RPA

Automate manual, tedious, and repetitive tasks easily.

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Apptics

Application analytics for all apps.

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Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

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Build, deploy, and scale IoT solutions for connected businesses.

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AI-powered data preparation service for your data-driven organization.

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Low-code IoT platform and solutions for connected businesses.

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All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

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Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

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Marketplace
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A Quick Start Guide to Zoho Marketplace

Learn to plan, build, market, and sell applications on Zoho Marketplace.

Activities to do after your application is listed

Once your application is launched on Zoho Marketplace, it is available for Zoho users to install and start using your application.

We offer the Launchpad Program to all technology partners and ISVs who have recently launched a Zoho Marketplace extension or custom app. This program encompasses a set of free co-marketing activities that you can take advantage of to smoothly kick off your GTM plans. You can register for the Launchpad Program by completing this form.

Launchpad marketing activity Guidelines
Featured App or Featured Demo on Marketplace

Drive immediate visibility and traffic for your listing by showcasing your extension on the top row on Zoho Marketplace.

Requirement: To be eligible for Featured App promotion, your website must have a landing page for the integration. For Featured Demo, your listing must also have an integration video.

Note: This inventory option is exclusively offered to integrations built using either the Sigma or PhoneBridge platform.

Newsletter mention

Amplify product discovery by showcasing your app in our monthly newsletter

Requirement: To be eligible for the Newsletter mention, your website must have a landing page for the integration.

Check out our newsletter archives.

Note: This inventory option is exclusively offered to integrations built using either the Sigma or PhoneBridge platform.

Opportunity for Guest blogging

Guest blogs are a great way to reach our audience, build awareness, and spark social conversations. Read our guest blogging guidelines. You may submit as many guest blogs as you want.

Discuss key outcomes a customer can expect, or the value they get from using your app. It's good to show both quantitative and qualitative benefits.

You can find examples of our guest blogs here.

App Spotlight

Reach our users and communicate your value proposition to the right audience in our user community. Use this template to create the content. Once done, simply email it back to us.

You can find examples of App Spotlight posts here.

Requirement: To be eligible for this activity, your website must have a landing page for the integration.

Note: This inventory option is exclusively offered to integrations built using either the Sigma or PhoneBridge platform.

ProTips

Create a blog of 5 useful tips, and drive awareness with this highly shareable asset. The purpose is to show your audience the value of your integration, and how it can simplify and improve their work.

You can find examples of ProTips posts here.

Ask an Expert

Build product awareness and your category/industry leadership with this Q&A type blog series.

You can find examples of Ask an Expert posts here.

Social media posts

Submit any relevant news, information, or content you would like shared organically from our channels.

Check out our LinkedIn, Twitter, and Facebook pages.

Video

Educate users about the benefits of your app through a brief walkthrough video.

You can refer to our video guidelines here.

Press release support

If you’re looking to boost the brand reach of your extension, you can issue a press release or engage in media outreach. We’ll assist you by offering a quote from a Zoho representative. Once the release is drafted by the partner, we’ll review it internally and give our final approval before you publish it. A timeline of minimum two weeks is to be followed for finalization and approval of the release.

You can refer to our PR guidelines here.

Kick off your GTM activities by completing this form.

Note: Inclusion in the above activities is based on the discretion of our team.

To win and retain customers, maximize your marketing through a series of communications to build awareness and drive adoption of your application on Zoho Marketplace.

Marketplace listing optimization
Landing page

To increase exposure and usage of your listing, create a dedicated landing page to build a web presence.

  • Explain the value of your app to your users
  • Explain how the app should be used, include screenshots and videos
  • Add a CTA button linking to your Marketplace listing.

Examples of partner landing pages that we loved

PhoneBurner for Zoho CRM

Pics.io integration with Zoho CRM

Emails

Create email campaigns to drive adoption of your listing. Existing customers are a starting point. Know your audience, who they are, and how you will target them with the right message.

Customer sales collateral

Add a slide about your Zoho Marketplace app on your sales deck. Add your listing on flyers and brochures to support your sales and marketing activities at events.

Blogs

Communicate the value of your app to your audience. Use your blog to:

  • Introduce your app and how to use it. Include logos, screenshots, quotes, URLs, and information pertinent to promoting your app
  • Communicate the value proposition for your users including use cases, scenarios, and customer stories
  • Create a series of blogs that discuss customer pain points, customer challenges, implications of those challenges, and how your app solves those challenges
Social media activities

Leverage your social channels to extend the reach of your marketing efforts. Include in your post:

  • @zoho and @zohomarketplace for us to retweet/share your post to amplify its reach
  • Add a link to the app, website, or blog
Educate

Create help/support docs, send in-product messages, host webinars

Announcement banner on homepage

You may want to announce the launch of your app on Marketplace via an announcement banner on your homepage. It is also a good idea to make the integration landing page navigable from your homepage. Mention the listing on your homepage—if nowhere else, on the homepage footer.

Press release

We provide review support for press releases and address requests for quotes from a Zoho spokesperson based on how the integration aligns with our current marketing plan and its significance to customers. To request a quote from our spokesperson, please drop an email to isv-partners@zohocorp.com.

Please note that Zoho does not publish partner press releases, and all press releases and quotes must be reviewed by Zoho representatives. Make sure to submit your press release for review at least 15 days before the release date.

Branding guidelines and logos

Ensure your posting follows Zoho's branding guidelines.

Zoho branding guidelines

Zoho product logos and usage guidelines

Best practices

Your target audience is online—but not all of them are together in one place. Some are on social media, some engage with us on our community pages, some prefer reading blogs, and some just prefer to get their information over emails. So, we recommend you use a combination of marketing activities for a wider reach.