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Drive in-store sales via social media marketing using Zoho Social

Increase footfall in your retail store by elevating your social media presence with Zoho Social. Make an impression on social media and skyrocket in-store sales while building your brand image.

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In-store sales

Why does a retail business need a social media management tool?

Being in the retail industry, elevating your social media presence helps you create better impressions and build stronger customer relationships. When your retail brand's visibility increases, it's likely to also have an impact on the footfall of your store. But with various social media channels present, it might get hard to manage it all. You should pick a social media management tool that will help you with everything including publishing, collaborating, monitoring, and analyzing brands on social media channels. Zoho Social is the best choice to grow your retail business on social media. While you are away being the store manager, Zoho Social operates as your virtual social media manager.

Zoho Social for the retail industry

Let your customers know what's in the store and publish consistently

Have exciting offers running in your store or new products lined up? Let your customers know by posting them on your favorite social media platforms. Using Zoho Social's publishing and scheduling features, you can plan and publish posts from anywhere and stay sorted. Busy in the store? Just schedule posts at your convenience. Not sure what caption to use for your products? Just ask Zia, our AI publishing assistant, which helps you generate and rephrase captions and fetch images, hashtags, and emojis. The bonus point of publishing consistently is that your customers get familiar with your brand, enriching trust.

Deliver the best customer experience on social media

Having your inboxes open for customer queries on social media is the key to building strong customer relationships. When customers have a query about a product in your store, the easiest window is social media; but keeping track of all channels can get tough. With Zoho Social's unified inbox, you can view all essential engagements, such as comments and messages, assign them to your team,and also set priority levels. The conversation history helps you know the customer better, and you or your team can have more potential conversations.

Customer Customer popup

Know your inventory before you post and collaborate with your team

Before posting on social media about offers and products, you must stay informed about the stock in the store. Using Zoho Social's collaborate dashboard, you can discuss with your team and brainstorm. Add your team members, including store managers, marketers, and sales team,and customize the roles as per your requirements. Taking it a step further,you can also set and approve workflows and share brand performance reports with your team.

Collaborate Collaborate popup img

Keep an eye on the market and monitor easily

When you're managing your retail brand's social media account on various platforms, there could be a lot of potential engagements coming in. With Zoho Social's monitor dashboard, you can track engagements such as comments, reviews, and messages across platforms without any hassle. Track hashtags, monitor market trends, and know what your competitors are posting.

Monitor
Analyze Analyze engage

Analyze your efforts and learn what products your followers love

The best way to know what your followers/customers love on social media is to analyze your strategies. When you know your post about a certain product in your store has a higher level of engagement, you will know the purchase intent of your audience. Using Zoho Social's analytics features, you can generate reports that include your audience demographics, page performance, paid vs organic engagement, and connection growth.

Integrations that strengthen your marketing paradigm

Solve customer queries with Zoho Desk integration

Before posting on social media about offers and products, you must stay informed about the stock in the store. Using Zoho Social's collaborate dashboard, you can discuss with your team and brainstorm. Add your team members, including store managers, marketers, and sales team,and customize the roles as per your requirements. Taking it a step further,you can also set and approve workflows and share brand performance reports with your team.

Zoho Desk

Make the lead journey easy with Zoho CRM

Spot a lead on social media? Zoho Social's integration with Zoho CRM helps you bridge the gap between sales and social media marketing. Using the integration, gather and convert potential engagements into leads and automate the sync from social media to Zoho CRM. This ensures that you don't miss any important leads on social media and can make the most out of your marketing efforts.

Zoho CRM

Design using Canva without switching tabs

Design plays a major role in social media marketing. Using Zoho Social's integration with Canva, you can design templates and your social media posts within the dashboard.

Canva

Hear what our customers have to say

 
Saurabh Pandey,
dotConverse

"We used many tools like Sprout social, Hootsuite etc,. and finally signed off for 1 full year and then again for 2nd year with ZOHO. We found Zoho social to be doing most of the activities that we need (scheduling across diverse social networks) and reports at a reasonable price."

 
Shweta Thakur
Founder and CEO, Wildermart

"Being able to respond very quickly is important in a B2C business, and that's get sorted with the new Inbox, because nothing is missed out."

 
Natalia Andrade
Head of Marketing, Fazenda

"Having the ability to get a shortened link which is a small thing allows you to track how many actual clicks that particular link gets"

 
Jessica Hawkins
Digital Marketing Executive, Barings Law

"You're able to track basic insights which is something a lot of social platforms don't have. You can see how many times people viewed your page which is great for me."

Redefine the way you market your retail business and elevate your social media journey!

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